Privacy Policy
Effective Date: April 21, 2026
Who we are
Another Mad World is an unincorporated studio based in Washington State, USA (“Another Mad World,” “we,” “us,” or “our”). This policy explains how we handle information in connection with the website at anothermadworld.com and email correspondence sent to us. Each app we publish has its own separate privacy policy that governs data handling inside that app; this document does not cover those apps.
Use of this site is also governed by our Terms of Use, which contain our dispute resolution terms, including binding arbitration and a class-action waiver for US users.
Information we don’t collect on this site
This is a static marketing site. On this site, we do not operate:
- User accounts, sign-ups, or logins
- Contact forms or submission fields
- Analytics, measurement, or telemetry of any kind
- Cookies or local storage used for tracking
- Third-party trackers, advertising pixels, or remarketing tags
- Device or browser fingerprinting
- Session replay, heatmaps, or similar behavioral tools
Server and CDN logs
We host the site on Cloudflare Pages. Cloudflare operates as our service provider (CCPA) / processor (GDPR) for hosting and content delivery. As an unavoidable consequence of serving a website over the public internet, Cloudflare may automatically record standard request metadata — including IP address, user-agent string, referrer, requested URL, and timestamp — for the operation, reliability, and security of the service. We do not use these logs for profiling, advertising, or marketing, and we do not combine them with other data we hold.
Cloudflare’s handling of that data is governed by its own privacy terms. See Cloudflare’s privacy policy for details.
Email correspondence
If you email us at hello@anothermadworld.com, we process the message — including your sender address, the contents, and any attachments — so that we can read, reply, and maintain a record of the conversation. We retain email correspondence for up to three (3) years after the last exchange, unless a longer period is required by law or a shorter period is requested and we are able to honor it.
Our custom email domain is hosted through Apple’s iCloud service. Apple operates as our service provider (CCPA) / processor (GDPR) for email delivered to this address, transmitting and storing your message on our behalf under its own terms and privacy policy. We do not sell or rent email correspondence, and we do not share it with third parties except as required by law, legal process, or to protect our rights.
Our apps
Software we publish is covered by a separate privacy policy specific to that product. When operating this website, Another Mad World is not acting as a controller or processor for any app’s in-product data — each app’s own policy governs that independently. For Crufti, see the Crufti privacy policy.
CCPA / CPRA disclosures
For California residents, and as useful background for everyone, the following describes our handling of personal information in the preceding twelve months:
- Categories collected: identifiers (email address and any identifying information you include in a message) and internet/network activity (request metadata logged by our CDN).
- Sources: directly from you when you email us; from Cloudflare for CDN logs; from Apple (iCloud) for inbound email delivery.
- Business purposes: responding to your messages, maintaining and securing the website, defending legal claims, and complying with law.
- Disclosures to service providers: Cloudflare (hosting and CDN) and Apple (email delivery). These providers are contractually restricted to processing the information for the purposes we specify.
- Sale or sharing: we do not sell or share personal information (including for cross-context behavioral advertising) and have not done so in the preceding twelve months. We do not knowingly collect or sell the personal information of minors under 16.
- Sensitive personal information: we do not use or disclose sensitive personal information for any purpose beyond those permitted without a consumer’s right to limit under CCPA § 1798.121.
- Retention: email correspondence up to three (3) years after the last exchange; CDN logs for the period retained by Cloudflare under its policies (typically short-term).
We do not collect consumer health data as defined by Washington’s My Health My Data Act (RCW 19.373).
Your privacy rights
Email correspondence and log data may qualify as personal data under laws such as the EU and UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act as amended by the CPRA. To the extent we act as a controller of that information, you have the rights described below. Rights are subject to verification of your identity and to exemptions provided by law.
EU / UK (GDPR and UK GDPR): the rights of access, rectification, erasure, restriction of processing, data portability, and objection to processing, as well as the right to lodge a complaint with your local supervisory authority (for example, in the UK, the Information Commissioner’s Office).
California (CCPA / CPRA): the rights to know, delete, and correct personal information; to opt out of the sale or sharing of personal information (we do not sell or share); to limit the use of sensitive personal information (we do not use sensitive personal information beyond permitted purposes); and to be free from retaliation for exercising these rights.
Other US states: residents of other US states with comprehensive consumer privacy laws — including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), and Montana (MCDPA) — have analogous rights to access, correct, delete, and port their personal data, to opt out of targeted advertising, sale, and certain profiling, and (where applicable) to appeal a denial of a rights request.
To exercise any of these rights, email hello@anothermadworld.com. You may also use an authorized agent where the law permits. We will respond within the timeframes required by applicable law.
Global Privacy Control
We treat Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information. Because we do not sell or share personal information, no additional action is required on our part to honor this request. Because we do not track visitors, Do Not Track signals have no practical effect on this site.
Children
This website is not directed to children under 13. We do not knowingly collect personal information from children, and we comply with the Children’s Online Privacy Protection Act (COPPA) to the extent it applies. If you believe a child has sent us information, please contact us and we will take reasonable steps to delete it.
Data security and breach notification
We use reasonable administrative and technical safeguards for the limited personal information we handle. No system is perfectly secure. In the event of a data breach affecting personal information we control, we will provide notice to affected individuals as required by applicable law, including Washington’s breach notification statute (RCW 19.255).
Third-party links
This site may link to external websites, including sites operated by us for our individual apps and sites operated by unrelated third parties. We are not responsible for the content, security, or privacy practices of any external site. Visiting a linked site is subject to that site’s own terms and privacy policy.
Changes to this policy
For material changes to this policy, we will provide at least thirty (30) days’ advance notice through this website. Non-material updates take effect on posting, with the revised Effective Date shown at the top of this page.
Disclaimers
This website and its contents are provided on an as is and as available basis for general informational purposes only. To the fullest extent permitted by applicable law, we disclaim all representations and warranties of any kind, express or implied, including without limitation warranties of merchantability, fitness for a particular purpose, accuracy, availability, and non-infringement.
To the fullest extent permitted by law, we shall not be liable for any direct, indirect, incidental, consequential, special, exemplary, or punitive damages, or any loss of profits, data, goodwill, or other intangible losses, arising out of or in connection with your access to, use of, or inability to use this website or your reliance on any content on it, even if we have been advised of the possibility of such damages. Your sole and exclusive remedy if you are dissatisfied with the website is to stop using it.
Governing law
This policy is governed by the laws of the State of Washington, USA, without regard to its conflict-of-laws principles. Nothing in this section limits any non-waivable statutory right you have in your place of residence, and consumers habitually resident in the European Union or United Kingdom may bring claims in the courts of their country of residence. Dispute resolution, venue, and related terms are set out in our Terms of Use.
Contact
Questions about this policy, or requests to exercise your privacy rights, can be sent to hello@anothermadworld.com. We can be reached by email only at that address; a physical mailing address is available upon request for formal legal notices.